The Email Marketing Blog

Learn about email marketing and more...

New Team Member

Introducing Marquina, Customer Happiness Expert

Here at Sendloop we wanted to take a moment to introduce our newest team member. Marquina Iliev has just joined us and she is going to be taking over responsibility for our customer happiness. Our customers’ happiness is our number one priority and Marquina works day and night to ensure that Sendloop customers are happy and…

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How Can List Segmentation Affect Your Email Marketing Success?

Do you have a big email subscriber list? Or even a small one? If you want to get the best possible results from your email marketing, and think that sending blanket emails to everyone on your list is the best way to do it, think again! List segmentation is a well-known way to improve your…

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The Five Essentials of a Well Designed Email

A well designed marketing email can reinforce your brand, improve your click through rate and encourage readers to buy your products or services. Unfortunately, if your emails are  badly designed, they can send your would be customers away in droves. When it comes to marketing, people really do judge a book by its cover. If your…

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How Do I Re-engage My Passive Recipients?

No matter how large your subscriber list and how awesome your content is, there will almost certainly be a percentage of recipients who don’t open or click on your marketing emails. These are known as “passive” or “inactive” recipients and they can make up a surprisingly large part of your subscriber list. It can be frustrating to watch…

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Ten Things to Check Before Sending a Marketing Email

So you write an email, you hit send and then at the exact moment it disappears you realise you’ve forgotten to include something, you spot a glaring typo in the subject line or you realise that you’ve linked to the wrong landing page. We’ve all been there are one time or another and unfortunately when…

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The Connection Between Email Links and Conversion Rates

A popular way to measure email marketing results is by monitoring the click through rate. If you aren’t aware, your click through rate is the number of times your readers click on a link in your email. The link can take them to a relevant page on your site or to a specific landing page where…

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Are Your Emails Mobile Device Ready?

According to research from the Pew Internet Project, more mobile users than ever before are using their smartphones to check email with figures increasing from 27% in 2007 to 52% in 2014, a trend that is set to continue in the future. Like it or not, your email marketing is going to be affected by the increase in mobile…

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3 Good Reasons Not To Ignore Your Email Recipients

Are you guilty of ignoring your email recipients? Sending bulk emails from a do-not-reply address is one of the biggest email marketing mistakes you can make. The thought of having to wade through endless complaints, spam and auto-responders is enough to deter even the most enthusiastic email marketer from taking the plunge and opening the lines of communication,…

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Easy Opt Out Links; How To Avoid Having Your Emails Marked as Spam

Spam legislation has been introduced into a number of different countries and being on the receiving end of spam complaints can not only be bad news for your email marketing, it can have extreme financial consequences for your organisation. Many email marketers aren’t aware that even if their marketing emails are engaging, informative and their recipients have…

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6 Tips For Killer Subject Lines and Better Open Rates

When your marketing email drops into your recipient’s inbox, what is the first thing they see? The importance of the email subject line shouldn’t be underestimated. A well thought out, compelling subject line can make the difference between an opened email and an ignored one. Although subject lines are a crucial part of any email marketing…

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