Should you send shiny emails or plain, simple emails?

There’s a misconception in these days… Email senders believe that their open and conversion rates will go up when they send shiny emails with images, lots of colours, columns, different font-sizes, etc.

Email is the leading communication channel for business owners and customers. It’s just like a phone… Do you talk to your customers on the phone with video chat? Or do you simply call and talk to them? I can hear your answers…

So, why do we make things more complicated when communicating with email? Keep your emails plain, simple but converting…

Here’re some suggestions for your next email delivery (whether you send a notification email, monthly newsletter or product update email, doesn’t matter at all!)

  • Stay away from columns
    Columns make your email complicated and difficult to focus. Keep your email flowing and this is only possible with a single column.
  • Images? Use them whenever needed
    Yes, you heard right. Use images when needed. Remove twitter, facebook and similar social media image links from your email. Keep them simple. A single image for the main topic of your email will be sufficient.
  • Styling? Keep it plain but in HTML
    HTML email gives you ability to track email opens and link clicks. These two metrics are highly valuable for your business and lets you to track your return-on-investment. So, you should definitely send your email in HTML format. But this doesn’t mean that it should be filled with colours, images, columns, different font sizes, etc. Keep it plain, keep it simple… Use a header and paragraph, make your links clickable.
  • One call-to-action
    You have only a few seconds to get attention of your recipient. Use it wise. Include just one call-to-action in your email. Make it noticeable but plain…

Marketing is all about experimenting… For your next email delivery, prepare a brand new email design with no extra details… Just to the point… And track your metrics… Let’s see how your open rates, link click rates and conversions will change.

Introducing Sendloop Subscribe Buttons

Getting attention of a visitor, lead or potential customer is the most difficult challenge in these days. When a visitor lands to your website and before she leaves in a few seconds, you need to grab her attention. At least, you need to get her email address to follow-up in the future…

Subscribe Button

And getting the email address of a visitor or potential customer is a tough process. It should be straight forward without any hassles.

Our new feature comes into the play at this point. Sendloop Subscribe Button makes this process as easy as possible. A single mouse click, email address and done!

Want to see our new feature in action? Just take a look at the right side bar or footer of our website… You will see the Sendloop Subscribe Button. Now click on it and see the magic :)

So, how do you get your very own subscribe button? Too easy, takes a few seconds. First of all, if you are not a Sendloop user yet, click here to sign-up for a 30-day trial. If you are a Sendloop user already, click here to login to your account.

After logging in, if you are a new user, click “I Need To Build A List” button as shown below:

Sendloop Subscribe Button

You will be redirected to the subscription form builder of your very first mail list. Now click “Put a subscription button to your website” link as shown below:

Sendloop Subscribe Button

Sendloop will display you the Subscribe Button JavaScript code. Copy this JavaScript code and place it to your website HTML code. That’s all.

You can display the subscribe button as a regular link, as a button or as a button with a subscriber counter. For more configuration options, please take a look at our related help article here.

Sendloop Subscribe Button is a cool and very effective way of nurturing leads and subscribers in your mail list. Here’re some ideas for you;

  • Add to your website footer and homepage to boost your mail list subscriptions
  • Add to your blog sidebar to get leads and interested subscribers about your blog posts
  • Add to your blog posts for building lists focused on specific topics

I hope you like our new feature. Let us know if you liked it and how it has an affect on your list subscription rates…

Interested in adding a subscribe button to your own website?
Add your own subscribe button in seconds! Get started now!

Introducing the new email builder

At Sendloop, we monitor every single user activity to determine the needs of our users and shape the future of Sendloop according to our user needs.

For the last 6 months, we have been working on our new email builder. We talked to 50+ customers on the phone, made hundreds of chat sessions and emailed numerous times with our customers.

We identified needs of our customers and designed a brand new email builder. Our only focus point was easiness and simplicity.

In the end, the new email builder was born. It’s not different from a word processor. This means, everyone is already used to our new email builder.

Email Builder

Our email builder is as easy as using a Word processor. You don’t need to spend time learning on a new system

Whether you have your own email layout or not, we have several options for our users. You can use your very own email layout or choose one of the available email template. Each template comes with its own content layouts such as image gallery, social buttons, paragraphs with images, etc. You can add/remove different content blocks and build your own email layout.

Email Builder

Different email templates and layouts are available

But you are not limited to Sendloop’s email templates nor email design features. You can use any email application or builder to design your own email template. Basically, Sendloop makes all email templates in the world at your service.

Are you using Apple Mail? Open your Apple Mail, design an email from tens of available stationery emails and then import it into your Sendloop account in a second! Are you using Mail Designer on Mac? Design your email and send it to your Sendloop account. In a second, your email will be ready in your Sendloop account.

Email Builder

Design your email on a third party app and import into your Sendloop account in a second

Or did you create and upload your email HTML code to your website? Simply fetch it from your website and send it as email to your audience.

Email Builder

Did you upload your HTML email to your website? Take it into your Sendloop account instantly

Another easiness of our new email builder is testing and previewing. You don’t need to go back and forth any more. You can preview your email on web browser, mobile device or by email while editing your email. This is a huge time saver!

Email Builder

Preview your email on a web browser and mobile device

Another big improvement is our new media library. You can upload images to your media library by dragging from your own computer, or upload from your Facebook, Flickr, Instagram or Picasa accounts.

Email Builder

Drag-n-drop image library. Upload images from your Facebook or Flickr accounts.

Are you a coder and enjoy coding your HTML emails? Good news! We have a syntax highlighted HTML code editor now. Simply switch to source code view and start editing your email HTML code.

Email Builder

HTML code editor is at your service. Ideal for coders ;)

Not finished yet :) We are aware that writing the same email content in plain text format is exhausting and many users skip this step. However, it’s one of the most important part of email design process. Now, with a single click, you can build the plain text version of your email from the HTML content. A single mouse click, get plain text in a second!

Email Builder

Build your plain text version of your email with a single click! Convert your HTML content into plain text.

Wondering how spam filters react against your email content? Sendloop will check your email content while you are editing it and alert you in real-time if there’s anything wrong. The “SPAM Score” button will turn into a yellow or red indicator according to spam filter test results. When you click on the SPAM filter test indicator, Sendloop will show you the list of problems.

Email Builder

Real-time spam filter tester. Sendloop will test your email content as you write and alert you.

Finally, you decide when to send your email. Right now or at a future time. Sendloop will do the rest and deliver your email to your audience. Just sit back and watch your email report…

Email Builder

Send your email right away or at a future time. Schedule and Sendloop will do the rest for you.

The new email builder is just the beginning. Some cool new features related to email builder is on the way in coming weeks.

This new email builder wouldn’t be designed “simplicity” focused without the feedback of our great users. On behalf of the Sendloop Team, I want to thank to all our users for sharing their feedbacks with us. We are so lucky to have such a pro-active user base.

Interested in sending email to your audience as easy as possible?
Start sending emails in minutes! Get started now!

Notification emails re-designed

Today, we sat down and designed a new email layout for our own internal notification emails which go to Sendloop users. It’s a shame that even we are so experienced in this email marketing industry, we couldn’t spend enough time on our vey own notification emails.

Notification emails (transaction and life-cycle emails) are sent to our users when they sign-up, during password recovery process, when an email campaign is sent, and right after similar events are completed. Therefore, it’s quite important to make them user “friendly”.

Here’s an example from welcome email which is sent once visitor signs up for a Sendloop account:

Sendloop Welcome Email

p.s. Our notification emails are now mobile device friendly. We will explain how to make your email template mobile device friendly in coming blog post. Stay tuned.

Like the warm welcome email displayed above, we renewed every single notification email inside Sendloop. Now, we are feeling better :)

Stop loosing customers because of unmonitored sender email address

This is the scenario: You are preparing to send your weekly newsletter to 10,000 recipients. You sat down and started to write your email content. After two hours, your email content was ready. You logged into your email marketing service provider account, proceeded to the email campaign builder.

You copied the email content from your computer and pasted into the email campaign builder. Proceeded to the next step where you set recipients and email meta data such as subject, from name, from email address and reply-to email address.

You were so tired and bored, therefore you selected target recipient lists, entered your company name to the “From” name and set the from and reply-to email address to “noreply@mycompany.com”. As a last effort, you hit the “Send” button.

Now you were relaxed, campaign was on the way to your recipients and you were looking at your campaign reports screen to see how many of your recipients were opening your email, and coming to your website.

However, while you were looking at your screen, lots of recipients received your email were hitting the “Reply” button to get in touch with you, but no luck! Because you have set an unmonitored email address as your from and reply-to address.

Can you imagine the number of potential engagements you have lost in just a few minutes?

Okay, let’s sit back and think for a second. What’s your goal with your email campaigns? Achieving a high open rate? Driving more traffic to your website? Pushing your recipients to click the call to action button in your email? All these goals are grouped under “recipient engagement” term. And #1 action for recipient engagement is to reply back to the email received. You will be amazed when you track the number of recipients who get in touch with by by clicking “Reply” button. These recipients are the ones who are fully engaged and ready to convert! So, why do you block this?

To stop loosing customers, simply follow these steps in your next email campaign:

  1. Always use the same “From” name in your emails. This can be your company name, your name or the name of your brand. Doesn’t matter. Keep it short and keep it same.
  2. Always use a monitored email address as “From” and “Reply-To” email address in your emails. Do your best to reply back to these emails received from your recipients. Don’t forget these are the most active and engaged recipients who are ready to convert.
  3. Keep your email subject line short and to the point. Never try “tricky” methods such as writing in UPPER CASE or personalising with meaningless recipient information
  4. Always add your sender information (company name, contact address, contact email address and phone number) into your email content

These are easy-to-apply tricks which will definitely boost your conversions.

Stop loosing new customers!
Start sending email newsletters in minutes! Get started now!

Sendloop WordPress plug-in has been updated

We developed the Sendloop WordPress plug-in from scratch and added some cool new features such as short code support, subscription form trigger and sidebar widget. Now, it gets benefits of Sendloop’s new subscription form editor.

Installation of the WordPress plug-in is easy and takes a few seconds. Detailed help article about installation and setup can be found here:

http://sendloop.com/help/article/service-integration-009/wordpress-integration

The new plug-in allows you to;

  • add a sidebar widget to your blog/website where your readers and visitors can subscribe to your mail list
  • ability to add a customised subscription link to your blog posts and page contents which will let your readers to subscribe to different lists
  • ability to open subscription form on any link by adding a class parameter to your links

Sendloop WordPress plug-in can be downloaded from WordPress site or directly inside your WordPress admin panel:

http://wordpress.org/extend/plugins/sendloop/

We hope you like our new WordPress plug-in. We appreciate your valuable feedback.

Shopp E-Commerce Plug-In – Integrated with Sendloop

Shopp E-Commerce Plug-In

Shopp e-commerce plug-in is a feature packed plug-in which will turn your WordPress powered website into an e-commerce website where you can sell on your website.

Shopp plug-in adds customizable storefront and shopping cart to your WordPress powered website.

And now it’s integrated with Sendloop. If a customer opts-in during checkout on your website, the customer data gets subscribed to your subscriber list in your Sendloop account. Installation of this plug-in is easy and takes only a few minutes.

We thank you for the integration to Lorenzo Caum. Detailed instructions about Sendloop / Shopp integration can be found on OptimizeMyShopp.com’s blog: http://optimizemyshopp.com/blog/shopp-sendloop/

Here’s a walk-through video of the integration:

 The Shopp + Sendloop plug-in can be downloaded here

p.s.: Sendloop screens on the screen cast belongs to the old user interface ;)

Introducing the new Facebook subscription form app

Facebook pages is an essential part of marketing activities of almost all companies and organizations all around the world. And most importantly, when it’s combined with email marketing, there’s a big opportunity to get the most from your Facebook followers.

To help you achieve a higher success on your email marketing activities, we updated our Facebook app. Now, with a few single clicks, you can add a mail list subscription form to your Facebook pages and start growing your audience faster.

To learn more about how to enable Facebook integration, simply take a look at our help article about Facebook subscription form integration.

If you don’t have a Sendloop account yet, setup a free one in seconds and start integrating with your Facebook pages.

More information about our Facebook app can be found here also.

Introducing the new list management section

We have been working on the brand new and “the easiest” list management section for the last 5 weeks and it’s now online! This new section is just deployed to all Sendloop user accounts and we are quite excited about new features it includes.

First of all, let’s look at the look-n-feel. This is the main entrance screen once you create a new subscriber list:

Sendloop List Overview Screen

Sendloop List Overview Screen

On the overview screen, you can manage your subscriber custom fields (unlimited custom fields!), smart segments (unlimited!) and view popular open locations detected in your sent email campaigns.

On this screen, you can also access to related features to your subscriber list such as list settings, website integration, etc.

We implemented a brand new subscriber browse section. You can browse your subscribers, filter them, browse segment subscribers, unsubscribe them at once or update subscriber profiles.

Another new feature we excited for is the new website integration section. Once you go to the website integration section, you can see the life-cycle of a subscriber:

Sendloop Website Integration

Sendloop Website Integration

You can edit every single step and customise the life-cycle according to your needs. You can customise the subscription form (gather subscription link, get QR code, share on twitter, etc.), edit/translate opt-in confirmation email, customise result pages, etc:

Sendloop Subscription Form Editor

Sendloop Subscription Form Editor

 

Sendloop Opt-In and Welcome Email Editor

Sendloop Opt-In and Welcome Email Editor

 

Sendloop Result Page Editor

Sendloop Result Page Editor

We will explain every single step more detailed in coming days in separate blog posts.

And we have a new section for developers! API documentation under each subscriber list you have. You can view examples for specific API commands, get your API keys and access to API references:

Sendloop API Documentation

Sendloop API Documentation

We hope you like the new list management section. Please don’t hesitate to share your thoughts with us below AND stay tuned for coming “amazing” updates to Sendloop…

Important update to be deployed in 6 hours

We are excited for the coming update to Sendloop user accounts. This update includes a brand new list management section where you can manage your custom fields, segments, subscribers, list API, website integration.

You can now build your subscription forms on the fly, host them on Sendloop, translate and customise the look-n-feel, get more detailed API instructions and many more.

The deployment time will be announced in following hours and during the deployment, your accounts will not be affected.

Thanks.