The Email Marketing Blog

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Email Targeting Tips To Help You Make The Most Of The Holiday Season

Holiday season is almost here and for many businesses that signals the start of big spike in sales and a mad scramble to keep up until the end of the year. October is usually the time of year when people start to get into the holiday frame of mind and turn their attention to buying…

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5 Festive Email Marketing Tips to Boost Your Holiday Sales

It might be hard to believe, but holiday season is almost upon us (again!). For many businesses this is the most profitable time of year and it’s well worth taking time before things get too crazy to think about your seasonal email marketing campaign so you’re ready to strike while the holiday iron is hot. With more consumers than ever choosing…

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Announcement: Sendloop to Sponsor Three Big Events This Month

Here are Sendloop we are really excited to announce that we will be sponsoring not one, but three major events this month. We are really looking forward to the opportunity to get involved with the community, give something back and to getting out and about to meet some great people! The events we will be…

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Should You Send Emails With “FW” or “Re” In The Subject Line?

There is plenty of advice out there for email marketers who want to increase their open rates and get better results from their campaigns and while much of it is useful, there are a few tricks it’s best to stay away from. In the never ending quest to increase open rates and get more conversions,…

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Four Reasons You Should Never Send To A Public Email List

Building a great email list takes time and effort and if you are setting up a new business or progress is slow you may be tempted to buy a public list to give your marketing a boost. Using a public list may seem like an easy shortcut to growing your subscribers but it could be devastating to your…

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The Dos and Don’ts of Email Marketing Success

Email marketing has stood the test of time as one of the most effective ways to grow your business and engage with customers but as an email marketer, there are certain steps you should take if you want to get great results and avoid the pitfalls. Here are a few of the dos and don’ts of email marketing to…

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New Team Member

Introducing Marquina, Customer Happiness Expert

Here at Sendloop we wanted to take a moment to introduce our newest team member. Marquina Iliev has just joined us and she is going to be taking over responsibility for our customer happiness. Our customers’ happiness is our number one priority and Marquina works day and night to ensure that Sendloop customers are happy and…

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How Can List Segmentation Affect Your Email Marketing Success?

Do you have a big email subscriber list? Or even a small one? If you want to get the best possible results from your email marketing, and think that sending blanket emails to everyone on your list is the best way to do it, think again! List segmentation is a well-known way to improve your…

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The Five Essentials of a Well Designed Email

A well designed marketing email can reinforce your brand, improve your click through rate and encourage readers to buy your products or services. Unfortunately, if your emails are  badly designed, they can send your would be customers away in droves. When it comes to marketing, people really do judge a book by its cover. If your…

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How Do I Re-engage My Passive Recipients?

No matter how large your subscriber list and how awesome your content is, there will almost certainly be a percentage of recipients who don’t open or click on your marketing emails. These are known as “passive” or “inactive” recipients and they can make up a surprisingly large part of your subscriber list. It can be frustrating to watch…

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