The Email Marketing Blog

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The Connection Between Email Links and Conversion Rates

A popular way to measure email marketing results is by monitoring the click through rate. If you aren’t aware, your click through rate is the number of times your readers click on a link in your email. The link can take them to a relevant page on your site or to a specific landing page where…

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Are Your Emails Mobile Device Ready?

According to research from the Pew Internet Project, more mobile users than ever before are using their smartphones to check email with figures increasing from 27% in 2007 to 52% in 2014, a trend that is set to continue in the future. Like it or not, your email marketing is going to be affected by the increase in mobile…

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3 Good Reasons Not To Ignore Your Email Recipients

Are you guilty of ignoring your email recipients? Sending bulk emails from a do-not-reply address is one of the biggest email marketing mistakes you can make. The thought of having to wade through endless complaints, spam and auto-responders is enough to deter even the most enthusiastic email marketer from taking the plunge and opening the lines of communication,…

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Easy Opt Out Links; How To Avoid Having Your Emails Marked as Spam

Spam legislation has been introduced into a number of different countries and being on the receiving end of spam complaints can not only be bad news for your email marketing, it can have extreme financial consequences for your organisation. Many email marketers aren’t aware that even if their marketing emails are engaging, informative and their recipients have…

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6 Tips For Killer Subject Lines and Better Open Rates

When your marketing email drops into your recipient’s inbox, what is the first thing they see? The importance of the email subject line shouldn’t be underestimated. A well thought out, compelling subject line can make the difference between an opened email and an ignored one. Although subject lines are a crucial part of any email marketing…

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Maximise Your List Growth with Sendloop’s Subscribe Now Widget

Building your email list is one of the most powerful ways to grow your business and reach a wider audience. In spite of all the other forms of marketing out there, email marketing is still one of the most effective and as an email marketer you probably already know this. Growing your list of subscribers is easier than ever…

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What Should Email Marketers Do to Comply with Canada’s Anti Spam Legislation?

Email marketers beware! The Canadian Government has some upcoming changes to its anti spam legislation which you need to know about. Canada’s Anti Spam Legislation (CASL) is due to take effect on July 1, 2014. Anyone sending marketing emails to recipients residing in Canada will need to understand these changes otherwise they could find themselves in breach of anti spam…

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How Do Gmail Tabs Affect Your Email Marketing?

Email marketing is an important part of any marketing campaign and if you’re spending time creating and sending emails, you want to know they are being delivered to the right place.  Last year, Gmail implemented a new system of filing emails known as tabs and this has created a few challenges for email marketers. Gmail’s…

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Why You Shouldn’t Send Marketing Emails From Your Yahoo Or AOL Address

Recent changes to the way that AOL and Yahoo verify email addresses could lead to an increase in the number of bounces or emails going straight to spam if you are using an email service provider and an address which ends with @yahoo.com or @AOL.com. Both Yahoo and AOL have recently announced that they have changed their DMARC…

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Recipient Engagement; The Only Way To Ensure Better Gmail Delivery

Being marked as spam is every email marketer’s worst nightmare and unfortunately with the recent alterations to the way that Gmail handles marketing emails, it’s all too easy for your bad dream to become an uncomfortable reality. Recent changes to the way that Gmail categorizes email means that senders are now scored according to their relationship with…

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