Email deliverability is the most important and the hardest task to achieve in an email campaign. There are tens of factors which affects your email deliverability rate.

At Sendloop, we do all possible precautions to maximize your email deliverability such as;

  • Load balancing
  • Mail server optimizations
  • Spam filtering
  • Bounce handling
  • IP and domain management
  • SPF/SenderID management

However, there are factors which are based on your email campaign settings. While creating your email campaign, you must be careful and pay attention to the following factors

SPF/Sender ID Domain Settings

It’s always better to authorize the email service you are using to send emails on behalf of you. This can be set by adding a simple line to your domain record. To do this in Sendloop, simply click ‘Manage Account’ link to learn more about email authorization.

Email Content and Subject

Always be careful about your email content and subject. Never use UPPER CASE words in your subject or body. Avoid using some words which are banned and filtered by email servers.

Sendloop analyzes your email and passes it through spam filters. In this way, you can see what are the problems about your email content before you fire your email campaign.

Email Content Quality

Always pay attention to your email content. If you make your recipients unhappy, they will click ‘Report SPAM’ button in their email clients and you will probably never be able to reach them by email.

Up-To-Date Lists

Out-of-date subscriber lists mean high bounce ratio. High bounce ratio means upset email services. Upset email services means getting you black listed.

So, always be careful about your newsletter content and authorize the mail sender to send emails on behalf of you. This will help on maximizing the email deliverability.