Understanding Campaign Statistics
Sendloop provides you great statistical data about your email campaigns and subscriber activities. All these complex data is displayed to you in an easy-to-understand way with great-looking charts. Basically, Sendloop provides you the following statistics about your email campaigns and subscriber activities:
- Campaign delivery path
- Subscriber behavior analysis and advises
- Email opens
- Link clicks
- Email forwards
- Browser views
- Unsubscriptions
- Bounce detections
- Subscriber activity
Sendloop displays easy-to-understand charts for each statistics listed above.
To check your campaign statistics, simply go to details of your campaign and click ‘Statistics Overview’ link.
Email Opens:
When a recipient opens your HTML email, it’s detected by Sendloop and tracked. There are two sub-terms for email open statistics:
- Total email opens: Number of times your HTML email opened
- Unique email opens: Number of unique recipients opened your HTML email
If your campaign has no statistical data yet, the above demo chart will be displayed to you. Yellow area represents unique email opens which means unique recipients that opened your email. Orange line represents total amount of opens by unique opened recipients.
To see who has opened your email and how many times, simply click “Details” link next to the chart title. This will display you the list of recipients who have opened your email. If you click the “
” icon next to any recipient, Sendloop will display the activity of the recipient for that campaign. The activity list may consist of opens, forwards, link clicks, etc.
