Personalization

Introduction

The easiest way to increase your email open rate as well as success rate of your campaign is to personalize it with your subscriber information.

There's a huge difference between an email sent without any personal information and with personal information. Think about this, which one do you consider more friendly to you?

Email 1 (No personalization)

Subject: AcmeCRM v2.0 has been released!

Hi There,

I am writing this email to you to inform about our new product update for Acme 
CRM v2.0.

If you are an existing customer, you can download it from your customer area. 
If you haven't purchased it yet, you can visit our website and purchase it 
online.

Best Regards,
Acme CRM Team

Email 2 (With personalization)

Subject: John, your software AcmeCRM has an update. Upgrade now.

Hi John,

Greetings to United Kingdom!

I am writing this email to you to inform about our new product update for Acme
CRM v2.0.

Since you own a product license since 28th Feb 2008, I am sure you will be 
interested in this update.

Just follow these steps and upgrade your license:

URL: http://acmecrm.com
Username: john
Password: 2309203290

If you have any questions, don't hesitate to contact us.

Best Regards,
Acme CRM

p.s. This email has been sent to john@test.com because you have purchased
a license for AcmeCRM on 28th Feb 2008.
Click the following link to unsubscribe.
...

As you can see, the second email is more friendly and personalized. The second email will definitely convert into a new purchase more compared to the first email content.

Now, think about sending personalized emails to 2,500 recipients. Sounds impossible, right? With Sendloop, it's 100% possible and takes only a few minutes of your time.

You will just need to create your email content with special personalization tags. That's all. Sendloop will do the rest, merge those tags for each recipient's information and deliver the email.

In order to personalize your emails, you need to have that information in your subscriber lists. Therefore, you need to create custom fields in your subscriber lists and import your subscribers with that information for the beginning.

Once you have the required information about your subscribers, it's time to create your campaign and personalize it.

While editing your email campaign content, Sendloop provides you a list of personalization tags in a drop down list.

Select one of the provided personalization tags and then click "Add" button to insert it into your email content. It may look weird in the beginning when you insert those tags but they will be replaced with matching values during the delivery.

Here's an example, personalized email content:

Subject: %Subscriber:CustomField10%, your software AcmeCRM has an update. 

Hi %Subscriber:CustomField10%,

Greetings to %Subscriber:CustomField15%!

I am writing this email to you to inform about our new product update for Acme
CRM v2.0.

Since you own a product license since %Subscriber:CustomField12%, I am sure you 
will be interested in this update.

Just follow these steps and upgrade your license:

URL: http://acmecrm.com
Username: %Subscriber:CustomField13%
Password: %Subscriber:CustomField14%

If you have any questions, don't hesitate to contact us.

Best Regards,
Acme CRM

p.s. This email has been sent to %Subscriber:EmailAddress% because you have 
purchased a license for AcmeCRM on %Subscriber:CustomField12%.
Click the following link to unsubscribe:
%Link:Unsubscribe%

Personalization Tag Descriptions

Here's the list of personalization tags you can use in your email contents:

Subscriber Information

Tags in this group are related to your recipient list subscriptions. They will be replaced with the information of your recipients.

Email Address

Email address of your recipient

Custom Fields (Name, Age, etc.)

If you have created any custom fields, they will be inserted

Opt-In Date

Double opt-in confirmation date (in YYYY-MM-DD HH:MM:SS format)

Subscription Date

Subscription date (in YYYY-MM-DD HH:MM:SS format)

Unsubscription Date

Unsubscription date (in YYYY-MM-DD HH:MM:SS format)

Links

Unsubscription Link

This tag is replaced with a link. It's required to insert this link in every outgoing email campaign. Recipients can click on this link and unsubscribe their email addresses from your subscriber lists.

Forward Link

Once your recipient clicks on this link, they will be redirected to a forward-to-friend page, so that they can share your email with their friends.

Open On Web Browser Link

Once your recipient clicks on this link, your email will be opened on their web browser.

Affiliate Link

Spread the love of Sendloop by inserting affiliate link into your emails. For every new paying user, you will get 1,500 free credits in your account.

Sender Information

All tags in this group are related to your user account information. It's always better to include a descriptive footer that explains the sender (you), physical contact address and unsubscription link.

Conditional Personalization

Sendloop gives you another power: Personalize your email content logically. Let's say, you have "Name" and "Gender" custom fields in your subscriber list. You can conditionally personalize your email contents based on gender.

Regular personalization example:

Dear John,

Conditional personalization example:

Dear Mr. John,

The syntax is easy. Simply click on "Syntax" under "Conditional Personalization" group in personalization tags drop list and Sendloop will insert the following code into your email content:

[left_condition=right_condition,true,false]

This is the conditional personalization syntax. You will need to set it based on your condition. For example, let's say you have a custom field which stores the Gender of subscriber (%Subscriber:CustomField5%). And also you have another custom field which stores the name of the subscriber (%Subscriber:CustomField15%). And you want to welcome your recipient with Mr. or Ms. based on the recipient gender information:

Hello [%Subscriber:CustomField5%=Male,Mr.,Ms.]  %Subscriber:CustomField15%

This is just a basic example. You can perform complex conditional personalizations such as;

• Based on order value
• Based on location (country, city, zip, etc.)
• Based on interests
• and much more.

RSS Feed Fetching

Another cool feature of Sendloop is RSS feed fetching. Basically, this feature helps you to pull news and updates from unlimited RSS feeds and publish them in your email content.

For example, if you are sending a weekly email to your customers, you may be interested in publishing a "Recent Blog Posts" section in your email which will be automatically populated from your blog RSS feed. Or what about sending the recent news from Newsweek?

RSS Feed Fetching feature comes with several tags that you need to set in your email content. This makes the process a little bit more complicated but gives you a great freedom on styling.

Let's write an example RSS feed fetching tag group to publish recent Newsweek news in your email campaigns.

This is our email content in this example:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" 
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>
    <head>
        <title>RSS Feed Fetching Test</title>
    </head>
    <body>
        <p>This is a dummy email to test RSS feed fetching feature.</p>
        <p>Latest updates from Newsweek:</p>
        <ul>
        %RSS:http://feeds.newsweek.com/newsweek/TopNews:5%
            <li><a href="%RSS:POST-LINK%" target="_blank">%RSS:TITLE:100%</a></li>
        %RSS:END%
        </ul>
        <p>Latest updates from Sendloop's blog:</p>
        <ul>
        %RSS:http://feeds.feedburner.com/SendloopBlog:5%
            <li><a href="%RSS:POST-LINK%" target="_blank">%RSS:TITLE:100%</a></li>
        %RSS:END%
        </ul>
        <p>If you no longer wish to receive this email, 
        <a href="%Link:Unsubscribe%">click here to unsubscribe instantly</a></p>
    </body>
</html>

And here's the result:

This is a very useful feature if you have a blog and want to keep your recipients updated from recent blog posts. It will save your time and do the job automatically for you.

RSS Feed Fetching Feature Tags List

%RSS:[url]:[no. of items to fetch]%

Set the url of your RSS feed and also number of post items to fetch. This is the beginning tag. It must end with the ending tag.

%RSS:TITLE:[length]%

Will be replaced with the title of each RSS feed item. You need to specify the number of characters to show.

%RSS:CONTENT:[length]%

Will be replaced with the content of the RSS feed item. You need to specify number of characters to show.

%RSS:POST-LINK%

Will be replaced with the direct URL to your RSS feed item source.

%RSS:COMMENTS-LINK%

Will be replaced with the direct URL to your RSS feed item comments part. (may not be compatible with all RSS feeds)

%RSS:PUBLISH-DATE%

Will be replaced with the publish date of your RSS feed item. (may not be compatible with all RSS feeds)

%RSS:AUTHOR%

Will be replaced with the author name of your RSS feed item. (may not be compatible with all RSS feeds)

%RSS:END%

This is the ending tag. Every beginning tag must end with this tag.