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Sending personalized email definetely increases your email campaign success and conversion rate. But sending a conditionally personalized email will maximize benefits.

When you send a standard personalized email, you can insert the email address, name, country and other information about your recipient into the email you are sending.

But what about adding a prefix to the name of the recipient? For example,

Dear Mr. Smith or Dear Mrs. Smith

This can not be done with a standard personalization feature. You will need a conditional personalization to accomplish such a great personalization.

Sendloop includes powerful conditional personalization feature. You can display email content based on the condition you will define. For example, if the recipient is located in New York City, United States, you welcome your recipient by “Greetings to New York City!”

Conditional personalization is an easy task in Sendloop. Just use the following syntax in your email content (or subject):

[left_condition=right_condition,true,false]

A few examples:

[%Subscriber:CustomField10%=United States,Greetings to US,Greetings]

[%Subscriber:CustomField11%>18,You are older than 18,You must be older]

[%Subscriber:CustomField12%<10000,You should absolutely consider earning more,Good!]

These’re a few examples from tens of usage methods.

Introduction

Email authentication is an optional but highly recommended process for everyone who is sending mass emails by using Sendloop or any other similar services. Sendloop provides you all features required for authenticating your emails.

Authentication Methods

There are three authentication methods:

• SPF
• SenderID
• DKIM/DomainKeys

You will need to modify your “from” email address domain DNS zone and add some additional records.

Advantages

In todays world, many email services pay attention to authenticated emails. Some of them are AOL, Gmail, Yahoo! and Hotmail.

Activating Authentication

1. Login to your Sendloop account
2. Click “Manage Account” link on the top right menu
3. Scroll your browser to “Email Authentication” section
4. The DNS record that is required for SenderID/SPF authentication is provided next to SenderID part.
5. Edit your “from” email address domain DNS record and add a new TXT record with the following value:
   v=spf1 mx ptr include:sendloop-1.com ~all
6. To authenticate with DKIM/DomainKeys, simply enter the domain of your “from” email addresses and click the button.
7. Sendloop will generate the required “signature” for your from email address and add the domain to your authenticated domains list.
   
8. Now, click to the pencil icon next to your domain and Sendloop will display you the required TXT name and value to be added under your “from” email address domain DNS record:
   
9. Create a new TXT record under your “from” email address domain DNS entry and enter the displayed TXT name and text for it.

That’s all! Once these steps are completed, your emails will be authenticated with SPF, SenderID, DKIM/DomainKeys authentication methods and you will maximize the delivery rate of your emails.

If you have any questions, don’t hesitate to contact us anytime.

Personalization of your email campaigns is a one-click process in Sendloop. Let’s say you are creating a new email campaign and want to add the email address of your recipient into the body of your email. Also, you want to make your email subject personal including your recipient name. Below, you will find step-by-step explanation:

1. While creating or editing your campaign, in the content step, click your mouse where you want to personalize.
2. Click the list of personalization field
   

To insert unsubscription link into your “text-only” email campaigns, simply click to the place where you want to insert unsubscription link and select “Unsubscription link” from the personalization field:

To insert unsubscription link into your HTML email campaigns, follow these steps:

1. Write the unsubscription sentence such as “Click here to unsubscribe instantly”
   
2. Select the part of the sentence that you want to make unsubscription link
   
3. Click the “link” icon
   
4. A new window will open asking you the link. Just type it as displayed below:
   
5. Click “Ok” button and that’s all.

Quick Tip: You can personalize your email content based on recipient data, such as adding prefixes to the recipient name based on recipient gender. For more information about conditional personalization, click here.

We run a standard approval procedure for every new Sendloop account. When you sign up to Sendloop account, you can instantly start sending emails to your subscribers. However, when you try sending over 100 emails at a time, we will pause your campaign for validating it against our anti-spam policy.

Usually, all approval pending campaigns are examined within 24 hours. If your campaign complies with Sendloop anti-spam policy, we will confirm your campaign.

If for some reason, your campaign does not comply with our anti-spam policy, then we send you an email including detailed explanation of reasons why we didn’t confirm your campaign.

To speed up the approval process, you may consider submitting the ‘approval request form’ which is displayed in your campaign details page. This will help our anti-spam team and speed up the approval process.

Please note that the approval process is a one-time process. Once your campaign gets approved, you can send your following campaigns without any approval delay.

It’s quite important to fire your campaign at the right time. Otherwise, you may get lower open and click ratios.

Therefore, Sendloop offers you ‘immediate’ and ’scheduled’ send options. While creating your campaign, in the last step, you choose the schedule type for your campaign:

You can set your campaign to be sent immediately after creating it or you may set a future date and time (in any time zone). Just set it up and Sendloop will do the rest for you!

Best Days To Send Your Campaigns

Each subscriber list may have the highest open and click rates different days. So, “the best day to send your email is Tuesday” is a misconception. Your lists, subscribers may have different behaviors. At this point, Sendloop helps you to decide the best day for the highest open rate and click rate. You can get this invaluable statistics through “Lists > List Details > List Statistics Section”:

As you can see above, Sendloop will assist you to decide which day is the best for the highest open rate and the highest click rate. Addition to these invaluable statistics, it will also compare your list performance against your overall subscriber performance. 

Sendloop provides you great statistical data about your email campaigns and subscriber activities. All these complex data is displayed to you in an easy-to-understand way with great-looking charts. Basically, Sendloop provides you the following statistics about your email campaigns and subscriber activities:

• Campaign delivery path
• Subscriber behavior analysis and advises
• Email opens
• Link clicks
• Email forwards
• Browser views
• Unsubscriptions
• Bounce detections
• Subscriber activity

Sendloop displays easy-to-understand charts for each statistics listed above.

To check your campaign statistics, simply go to details of your campaign and click ‘Statistics Overview’ link.

Email Opens:

When a recipient opens your HTML email, it’s detected by Sendloop and tracked. There are two sub-terms for email open statistics:

• Total email opens: Number of times your HTML email opened
• Unique email opens: Number of unique recipients opened your HTML email

If your campaign has no statistical data yet, the above demo chart will be displayed to you. Yellow area represents unique email opens which means unique recipients that opened your email. Orange line represents total amount of opens by unique opened recipients.

To see who has opened your email and how many times, simply click “Details” link next to the chart title. This will display you the list of recipients who have opened your email. If you click the “” icon next to any recipient, Sendloop will display the activity of the recipient for that campaign. The activity list may consist of opens, forwards, link clicks, etc.