Custom fields are useful and a must-have feature for storing additional subscriber information. Basically, you can store any type of additional information about your subscribers. This can be first name, last name, address, phone number, website address, order number, description, etc.

You can create unlimited amount of custom fields for each subscriber list.

You can include custom fields in your subscription forms so that subscribers can enter more information to your system. This information can be used on segmenting your lists and making your campaigns more targeted which means higher conversion rate - lower unsubscription rate.

To create a new custom field, go into one of your subscriber lists and click “Custom Fields” link:
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If you have created any custom fields before, they will be listed. If there’s no any custom field, you will be shown “Create Custom Field” form.

We assume that you have already “Name” custom field. So, click “Create Custom Field” tab to create a new one:

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To create your custom field, you must set its properties.

Field Tame is the title of the field. This will be visible to your subscribers in subscription forms. An example to field name can be “What is your first name?”

 Field Type is the input type of the field. Available options are;

  • Single line: A single input field. Suitable for short information such as name.
  • Paragraph text: A multi-line text area. Suitable for long information such as address or description.
  • Multiple choice: Radio button list
  • Drop down: A drop down list
  • Check boxes: Check box list

Data Type is the data storage type. Selecting correct data type is quite useful if you are going to use this custom field in segmentation. For example, if you are creating a custom field for birthday, selecting “Date” custom field makes it available in segmentation.

Once you are done, click “Create” button and your custom field will be created.