Segmentation is a must-have feature if you want to target your campaigns to the correct interest group.

For example, if you have subscribers who are interested in only watching soccer, why don’t you send soccer related campaigns to this group only? This will definitely increase your campaign conversion ratio and also decrease unsubscription rates.

To setup segments under your subscriber lists, go into one of your subscriber list and click “Segments” link. To create your first segment, follow these easy steps:

  1.  Name your segment. This is not visible to your subscribers:
    segments_1.png
  2. Define the matching rule. This can be set to “all” which means all rules defined in this segment will be matched or “any” which means any one of the rules defined in this segment can be matched.
  3. Define your segment rules. You can define unlimited amount of rules for each segment. Just for an example, we defined a rule which searches “Interested Cars” field for “Audi” car brand:
    segments_2.png
  4. Once you define segment rules, click “Create” button to create your segment.
  5. Now, Sendloop will show you a list of available segments and matching subscriber total for each segment:
    segments_3.png
  6. You can delete a segment by clicking red delete icon.
  7. To edit a segment, just click the segment title.
  8. To create a new segment, click “Create Segment” tab.