Custom fields let you to store additional information related to your subscribers (email addresses). For example, you can store first and last name, street, city, zip code, country, interests and any other kind of information related to your subscriber.
Benefits?
The biggest benefit is ability to run "targeted" email campaigns. You can create "segments" inside your lists based on these additional information and use these segments in your email campaigns. In this way, you can send an email campaign related to televisions to your subscribers who are interested in televisions or electrical devices only.
Custom Field Types
There are 6 available custom field types that you can use. These are:
- Single Line
- A text field which you can store an information as a single line (Ex: First Name)
- Paragraph Text
- Multi-line field (text area) to let you store more information (Ex: Address or Comments)
- Multiple Choice
- A multi selection list filled with options you have already defined (Ex: Interests)
- Drop Down
- Single selection list filled with options you have already defined (Ex: Country)
- Check Boxes
- Similar to multiple choice type as a check box group instead of a list (Ex: Interests)
- Hidden Field
- Store a hidden value, you can use this value in segmentation or campaign targeting (Ex: Customer Type)
Creating Your First Custom Field
It will take only a minute to create your first custom field. Before creating your custom fields, we recommend you to prepare a list of fields you wish to store addition to email address of your subscribers. In this example, we will be creating two custom fields which are "Street" and "Gender". Follow these steps:
- Login to your Sendloop account
- Click "Lists" on the top menu
- Click on the name of a subscriber list
In your subscriber list dashboard, click "Custom Fields" link
You will see the list of available custom fields on your screen. If this is the first time, you will see one custom field named as "Name" as the default one. Click "Create Custom Field" tab.
Fill in the form and your custom field will be created.
- Field Name
- Enter the name of your new custom field. It will be visible to your subscribers and used every where inside your Sendloop account.
- Field Type
- Select the correct field type based on your needs
- Pre-defined Value
- If you want to display a default value to your subscriber on page load, enter it here.
- Data Type
- If the custom field is going to store only numbers, it will be better to select "Number". If it's going to store only dates, "Date" type will be the correct one. Otherwise, select "Text" type. This is important for correct campaign targeting.
Our first custom field is going to be "First Name". Therefore, we filled in the form just like the one below:
Our second custom field will store the gender of the subscriber. Therefore, a similar custom field like the following one will be created:
Quick Tip: If you are creating a custom field as "Multiple Choice", "Drop Down" or "Check Boxes", there will be a radio button/check before before option values. If you check any of them, they will be selected as default on form load:
