We recently discussed 7 SEO tips for your small businesses in Part 1. Now let’s move on to Part 2 to learn another 7 more SEO strategies. Below are 7 tips to make your website search engine friendly in order to get higher search engine rankings.
Optimize for local search. You will get a benefit of local search. Most people use search engines to get information about local companies. Verify your business on the local listings such as Yahoo Local, Bing Local or Google Places to get the top benefits.
Use your key words in your title, content and Meta tags. Make sure that your website has the correct information in its Meta tags, titles and content. Key words will attract more visitors to your website. If search engine spiders find the same keywords both on your site and in your Meta tags, they will rank these words higher in the search index. Make sure that you use appropriate amount of key words.
Meta Tags. There are two important types of Meta tags in SEO. The title, description and the keyword Meta tags. They give correct and descriptive information about your web page to search engines robots.
Add Alt attributes to images. Describe images with alt attributes. Search engines can see easily if you put descriptive text to the images. Although search engines can’t see the images, with a descriptive alt attribute they can understand what your image is.
Title tag. Use keywords within a title tag, because the first thing search engines see is a title tag. They need to define what the specific page is about. Your potential visitors also see the title tag while they look at your search engine listing.
Create Sitemap. Creating a sitemap of your website helps the search engines get an access to all the pages on your site, index every page and understand what your site is all about. You can use both HTML and XML Sitemaps.
Use heading tags appropriately. Heading tags are very important for both of your visitors and search engines. By just looking at the heading tags we should know what your page is about. All headings must be descriptive, so that a reader is able to understand what’s coming next in the text from looking at the heading only. For your main page title, use <h1> tag. You can also use sub headings like <h2> and <h3> to break down your content. Search engines can easily index your site with the help of heading tags.
Hopefully following all 14 SEO tips, your business can get a better search engine ranking. If you apply some of the tips above and see the difference please add your comments below.