It might be hard to believe, but holiday season is almost upon us (again!). For many businesses this is the most profitable time of year and it’s well worth taking time before things get too crazy to think about your seasonal email marketing campaign so you’re ready to strike while the holiday iron is hot.
With more consumers than ever choosing to shop online instead of fighting through holiday crowds at the mall, email marketing offers great opportunities for you to boost your business through online sales. It all starts with a well thought out and executed email marketing campaign.
Here are five festive email marketing tips that will help your business make the most of the holiday shopping frenzy.
1. Email Frequency
Increase the frequency of your marketing emails. It’s never a good idea to completely bombard people, but a few extra special seasonal marketing emails can help keep you in the minds of your recipients when it comes time for preparing and buying holiday gifts.
2. Time limited offers
Make offers time limited to encourage immediate action. Chances are you’re going to be competing for your audience’s attention so make the most of it when you have it. Limited time special offers create a sense of urgency and can motivate people to buy from you sooner rather than later. If there’s no urgency and they leave it too long a competitor may come in with another offer and you could miss out.
3. Seasonal design
Add a few festive touches to your regular emails. You don’t need to go overboard, but a bit of seasonal design flair can help your readers get into the holiday spirit and make you appear more relatable and relevant to their lives. Try including a few holiday themed articles into your written content for extra engagement.
4. Creative subject lines
Be creative with subject lines to stand out from the crowd. Now more than ever your readers are going to be bombarded with marketing emails. Make sure yours stand out and catch their attention. Seasonal quotes can be highly effective, especially if they are funny. Also posing a question, for example, ‘Looking for the perfect gift for your sister/dad/dog..?” can be engaging and taps into your audience’s particular need at the time.
5. Special offers
Increase your appeal to last minute shoppers by creating quick and easy email special offers they can use at the 11th hour. Presents like online gift cards can be bought in moments and don’t require shipping which makes them a great hit with panicky last minute shoppers.
For many email marketers, the holiday season can be the busiest time of year. By creating a special festive email campaign you can get the most out of the seasonal shopping frenzy, have fun and increase your audience engagement. Planning your festive marketing campaign well ahead of time means that you can be well prepared to make the most of the holiday season and you could maybe even get a bit of free time to enjoy the holidays yourself!