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5 Reasons Why Email Automation is Essential For Your Brand

Written by Anna Milward on September 22, 2015

Are you looking for a way to get great marketing results without spending hours on your marketing? Email marketing is one of the most common and effective ways to market your brand and with the growth of email automation, it’s never been so easy to boost your business and tap into the power of email marketing.

What is email automation?

Email automation is the process of sending emails automatically to subscribers based on their behaviour or other pre-designated triggers (like signing up to an email course, or viewing a specific product page on your website).

Developments in technology over recent years have made email automation easier than ever to set up, and it’s getting to the point now where brands that aren’t making use of automation technology could find themselves missing out.

Here are five reasons you should be using email automation if you are serious about growing your brand.

1. To save time

Email automation is the ultimate tool for the time poor marketer, or anyone who doesn’t want to spend all their time manually sending emails. With email automation you can create an email, or a series of emails that are targeted to the individual subscriber, and set them to send with specific triggers.

Less time spent sending marketing emails equals more time growing your business.

2. To stay at the top of your subscribers’ minds

Often it takes time and regular contact to move a person from interested subscriber to loyal customer and this is where email automation can really help.

Spacing your emails to be sent to subscribers at regular intervals means you can make sure they don’t forget about you and by staying fresh in their minds, you will be their obvious choice when they are ready to buy.

3. To provide consistency for your subscribers

Sending emails at random intervals and times can create a bad image for your brand. Consistent, regular communication builds trust between your brand and your subscribers, makes you appear more professional and helps you nurture your subscribers along the path to becoming loyal customers.

4. To nurture your subscribers and turn them into paying customers.

Building an email list is a tried and tested way to grow your brand’s leads, but what do you do with your subscribers once you have collected their details?

Turning leads into paying customers can be tough but email automation lets you nurture them over time and build relationships with them until they are at a point where they are ready to buy from you.

5. Email automation makes segmentation and targeting easy

If you want to succeed at your email marketing campaigns, there are two key factors you need to be aware of. These are segmentation and targeting.

To be effective, your list should be divided into different groups of subscribers and you need to create specific emails that target these individual groups.

Email automation technology makes this process easy to put into place so you don’t have to spend time sending emails individually to different users.

If you are looking for the ultimate set and forget email marketing strategy that can get results for you even when you’re sleeping, email automation is well worth a try. Get ahead of your competition and grow your brand with marketing automation today!

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