Your email list is the cornerstone of your email marketing strategy and it’s no surprise that the more people who sign up to receive your marketing emails, the more successful your email marketing is likely to be.

Unfortunately, getting subscribers onto your list can be challenging, especially when you’re just starting out but chances are if you have a website up and running, you already have the perfect lead generation tool already in place.

With a few tweaks and a strategic approach, your website can be turned into a highly effective lead generation tool to boost your email subscriptions. In fact, if you’re not making use of your website to generate leads you could be missing out on a big opportunity to grow your list.

Here are five ways you can use your website to nurture more leads and grow your mailing list:

1. Create an irresistible offer.

In a time of high privacy awareness and spam fears, it is probably unrealistic to expect your website visitors to hand over their email address without getting anything in return. If you want to increase your sign ups you will need to offer people an incentive in exchange for giving you their information. This could be an e-book, a free or demo version of your product, or something else that is likely to appeal to them. For best results promote this offer on your website, blog and through your social media pages.

2. Place your sign up box above the fold.

This is one simple strategy that can really make an impact when you’re trying to gain new subscribers for your mailing list. Instead of placing your sign up box at the end of your content or the bottom of the page, make it prominent by placing it at the top, either in a sidebar or as a banner.

3. Create designated landing pages to encourage higher conversions.

If you’re trying to encourage people to sign up to an offer or download a piece of content in exchange for an email address, the worst thing you can do is send them to your home page. A designated landing page will help encourage your visitors to take the final step to converting and prevent them becoming distracted by other pages on your site.

4. Create compelling CTAs.

Your call to action (CTA) makes a big difference to your overall subscriber numbers. While it might only be a small piece of text, trying a few different CTAs can yield surprising results. Your CTA should be clear, action oriented and benefit focused, and it should be highly visible.

5. Use your blog to attract more traffic to your website

The more people who visit your site, the more people are likely to sign up to your mailing list. Your blog can be a great tool to attract traffic and generate more leads through organic search and referrals. To maximise the potential of your blog, include a subscribe box at the bottom of each post, and make sure you promote your blog on social media.

By implementing a few simple lead nurturing strategies you can turn your website into a 24/7 tool to grow your email list. This in turn will help you improve your email marketing results and ensure a steady stream of new subscribers to keep your list growing in the future.

Learn more about tools and tactics to grow your website's traffic

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