This is the time of year when many of us start reflecting on what we’re most thankful for both in our personal and professional worlds. Whether it’s our friends, our family, our health or anything else, there’s plenty to be grateful for and to celebrate this thanksgiving.

To get into the thanksgiving spirit, here’s a list of five things email marketers can be thankful for this holiday season.

1. A/B Testing

Where marketing was once very hit and miss, nowadays most email marketing providers let you test different styles, formats, subject lines and wording in your marketing emails. This gives you instant feedback on what is working and what isn’t and can potentially save you hours of wasted effort.

2. The popularity of mobile technology

With smartphones and tablets people can check their email whenever and wherever they are. This is great news for email marketers as it gives you the ability to reach your audience and connect with them on a much wider level than limiting it to when they are sitting at their desks working (and not likely to be in the mood for shopping or browsing interesting content). Now you can target your recipients on the bus, in the post office queue and when they’re out and about at the shops.

3. Automation

These days you don’t have to be sitting at your computer to send your marketing emails. With so many tools for marketing automation out there, you can create your emails ahead of time and schedule them to be sent to your recipients even when you’re away. This can free you up more time to work on the rest of your business, or for relaxing and enjoying time with your family, especially during the holiday season.

With the popularity of marketing auto responders, you can send targeted relevant content to people who have opted in to receive it without even having to lift a finger. Automation offers opportunities for set and forget marketing which just weren’t available a few years ago.

4. Data

Data is the new big thing in marketing and for good reason. Thanks to the internet you now have more information than ever before about your audience, allowing you to target your marketing emails directly to your recipients, down to the smallest details.  Learning about your audience and their buying behaviour means you can reach them how and when they want you to for the best possible results.

5. New Technology

We live in a society where technology is constantly evolving and email marketing providers are supplying us with new tools to help make email marketing more straightforward and effective. With so much rapid growth and change, who knows what the next great thing to be thankful for will be?

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