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6 Ways to Generate more Leads on your Website

Written by Anna Milward on August 24, 2016

When it comes to getting more leads for your business, building a strong email list is one of the best things you can do. Once you have a solid list of interested subscribers you can send them regular updates along with tailored promotions, new product launches and email only offers.

One of the best ways to build your email list is to gather leads and subscribers through your website. This is a relatively simple method of getting more subscribers but it is one that is surprisingly overlooked by many.

Your target customers have plenty of reasons to visit your site and while they are there it makes sense to capture their details for the future. They have already shown interest in your business and this means it’s fairly likely they would be interested in receiving emails from you.

If you want to generate more email leads on your website there are a few things you can do to boost your efforts. Here are our top six suggestions:

Write a blog. Blogging is a fantastic way to bring people to your website and increase your online visibility. At the bottom of each blog post you can encourage your visitors to sign up for email updates on future posts – chances are if they have read all the way to the bottom of the post, they are interested in what you have to say.

Offer a free giveaway with every signup. This is a tried and tested strategy for any email marketer. Offer your visitors a free gift in exchange for giving you their email address. This might be an e-book, how to guide, email course, free trial of your product or services or anything else you can think of.

Make your opt in forms bigger and more obvious. If you are getting plenty of traffic to your website but you aren’t getting the number of sign ups you would like, the answer could be as simple as increasing the size of your opt in forms so they are easier to see. You can also try moving your sign in boxes around the page to see if a different position helps. Towards the top of the page above the fold is usually the best place for a sign in box but it is always worth experimenting to see what works for your specific audience.

Create landing pages on your website for your email subscribers. A landing page is a dedicated page that visitors arrive at when they click on the link to your signup box. Landing pages are great for increasing conversion rates as they are distraction free and they use persuasive language to encourage your visitors to take immediate action.

Use pop up subscribe boxes. Do you find pop ups annoying? Most people do but research has shown time and time again that they work. Pop ups get attention like nothing else and adding a pop up to your website can greatly increase your email signups for minimal effort.

Promote your website on social media. Social media can be a great way to drive more traffic to your website, and hopefully, your sign up form. Share blog posts and other important website updates to your social media pages and you could help bring more traffic to your site while also growing your email list.

If you are keen to get more leads for your email list through your website why not try one of these ideas? Most of them are simple and easy to implement and you could find they make a big difference!

Learn more about tools and tactics to grow your website's traffic:

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