Building a successful freelance business can be tough. Finding clients, maintaining a steady flow of work and avoiding burnout are all common challenges faced by anyone who decides to go it alone.
Luckily there are a few things that can help make your life as a freelancer easier and email marketing is definitely one of them.
Email marketing is a great way to build your visibility over time and keep a steady flow of leads coming in. If done well, email marketing can also help you build relationships with the leads that might not be ready to purchase straight away and nurture them to eventually become customers.
While it’s usually considered a cost effective and time saving marketing activity, there are a few important steps that you’ll need to follow if you want to be successful at your email marketing.
- Find the right provider. If you are going to send marketing emails you need to use a reputable email marketing provider. Using Outlook or any other email client could see you blacklisted as spam very quickly. Look for an email marketing service that is easy to use, has great customer support and the features you need to send mobile friendly emails, build your email list and track your results (like Sendloop!).
- Define your audience. Before you start building an email list it’s essential that you define exactly who you want on that list so you can target your email marketing to appeal to them. If you spend hours collecting email addresses and sending marketing emails to the wrong people you are wasting your time and money. Think about who your customers are, and how you can create an email marketing strategy that appeals to them.
- Build your list. The next step is to build your subscriber list. This can take time so it’s important to be patient. Don’t be tempted to take short cuts by buying a third party list as these are almost always more trouble than they’re worth. One great way to build your list faster is to provide an incentive for signing up. This could be in the form of a free e-book, a course, product trial, or something else that would appeal to your target audience.
- Create a welcome email. Welcome emails are a great way to start building a relationship with your new subscribers and set the expectations for what is to follow. Your welcome email should include a thank you for subscribing, some information about what they can expect to receive from you in the future and how frequently, and a little bit about what you do.
- Decide on the frequency and content of regular emails. Creating a regular content schedule can help keep you organised and motivated, and ensure that you are emailing your list regularly. Leaving it too long between emails can lead to your subscribers forgetting who you are and this can lead in turn to complaints and unsubscribes.
- Create your emails and send regularly. Creating emails doesn’t have to be time consuming or technical, as long as you use an email provider that has an easy to use email builder. It’s important to make sure your emails look good and are mobile responsive or you may come across as unprofessional to your subscribers.
- Track your results. Results tracking is essential if you want to make sure your email marketing strategy is really working. If you don’t track the results you won’t know whether you’re on the right track. Take time to regularly evaluate your open rate, click through rates and compare subject lines to see what gets the best response.
A well planned email marketing campaign can help you get more clients, avoid dry spells and grow your business steadily over time. By following these seven steps you can help ensure your email marketing, and your freelance business, are successful.