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7 Subject Line Secrets of Highly Converting Emails

Written by Anna Milward on October 27, 2015

It’s a fact of modern life that we’re all inundated with emails. Your own inbox is probably bursting at the seams and so are your recipients’. No matter how well thought out your email marketing strategy, it’s not going to get results if your emails go unopened and unread.

Your email subject line is one of the main deciding factors people will use when choosing whether to read your email, and more importantly, whether to click through and convert. This means that they need to be good, but what makes a really great subject line?

Over the years we’ve picked up a few tips and tricks for writing highly converting email subject lines and we thought we’d share seven of them here.

  1. Less is usually more. Remember you have limited space – if you ramble on in your subject line it might not all show up in your recipients’ preview box. For maximum impact your subject lines should be short enough to show in your recipients’ inboxes without being cut off.
  2. Create a sense of urgency. Urgency prompts action and if your readers feel like they have to open your email now they are more likely to do it than if they put it off until later. Urgency can be created by using phrases like ‘limited time,’ and ‘last chance.’
  3. Tailor it to your audience. A subject line that’s tailored to your recipient can help you stand out in the flood of generic and irrelevant emails. You can tailor your emails by using your recipient’s name or putting a local reference in the subject line.
  4. Create a sense of curiosity. Humans are naturally curious creatures. If you can create enough of a sense of intrigue through your email subject line, your recipients will want to click on the rest. Try giving the recipient a teaser in the subject line but not giving away too much and see what the result is.
  5. Focus on benefits. What will the reader get when they click on your email? How will reading your email help them improve their lives? Benefit focused subject lines can be a very powerful tool when it comes to increasing your conversion rate.
  6. Be specific. Your email subject lines are no place for vagueness. Being specific gives your readers a clear idea what to expect and this makes them more likely to open your email over one that is more vague.
  7. Test, test and test again. Regular A/B testing is essential for anyone who is looking for a way to improve their conversion rates. Whenever you send an email try a couple of different subject lines and see which one gets the most conversions. This will give you insight into what will actually work for your audience.

It may take a bit of time but getting your subject lines right can make a big difference to your email marketing conversion rates. Try these techniques to help improve the effectiveness of your email marketing and grow your business even faster.

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