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Are Your Emails Mobile Device Ready?

Written by Anna Milward on July 16, 2014

According to research from the Pew Internet Project, more mobile users than ever before are using their smartphones to check email with figures increasing from 27% in 2007 to 52% in 2014, a trend that is set to continue in the future.

Like it or not, your email marketing is going to be affected by the increase in mobile use, unless you are ready.

With an ever increasing number of recipients checking, reading and engaging with their emails through a mobile device, it’s essential that any marketing emails you send are optimised for mobile and are as easy to read, navigate and open on a mobile device as on a computer.

Are your emails mobile friendly?

As anyone with a smartphone can tell you, reading an email on a mobile device is very different to looking at it on a computer screen.

Long chunks of text, short hyperlinks and endless scrolling can all contribute to a frustrating user experience.

As well as making your emails hard to read, marketing emails that don’t display well on mobile devices can make your business look outdated which is never a good thing.

The good news is that there are plenty of ways to make your emails more mobile friendly (especially if you are a Sendloop user).

How can I make sure my emails are mobile friendly?

Creating mobile friendly emails is not as difficult as it might sound. With a bit of mobile marketing know-how and a good responsive template you can ensure that your emails are easy to read wherever and however they are being viewed.

Here are five tips to help you ensure your emails are mobile device friendly and easy to read:

1. Use a template with a single column layout

Multi column layouts often mean your readers will have to zoom in to see all the content. Fortunately Sendloop has a number of great templates which are designed to display perfectly on any device.

2. Keep the content short and to the point

As there is so little space on a mobile screen, endless reams of content can be difficult to scroll through. Less is definitely more when it comes to mobile.

3. Remember, your images may not be seen

Some mobile platforms like iOS enable images to display but others like Android turn them off by default. Relying too heavily on images to present your message could be a big disadvantage.

4. Use a prominent call to action

When it comes to smartphones, real estate is at a premium so you need to make sure that your call to action is visible, simple and positioned near the top of the email. Hyperlinks should be fairly long so that readers with bigger fingers can tap on them with ease.

5. Use a responsive email design

If you are using an email marketing platform like Sendloop you won’t have to worry about this as all our email design templates, and those you create with drag-n-build email builder are automatically responsive to being viewed on a mobile screen.

So are your marketing emails mobile ready? If not you could run the risk of falling behind in the future. Luckily Sendloop has everything you need to ensure you are sending mobile friendly emails within a few clicks!

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