When it comes to email marketing, the success of your campaigns depends on many factors. The quality and relevance of email subjects, the design of your email, copywriting, call-to-action labels, delivery date and time, etc.
Once you create your email, make the final adjustments and hit the “Send” button, it gets delivered to your thousands of subscribers in minutes. That’s really amazing. But what’s exciting is responses you get from your audience. Some of your recipients hit the “Reply” button and contact you directly. Some of them report you as “spammer”. Some of them simply click the opt-out link and leaves you. Some of them click that shiny “Purchase” button and completes the purchase process on your website (yay!!). And some of them, share their thoughts about you on the social media. They share your email on Twitter, they write a few thoughts about your email topic on Facebook. They mention their friends and let them know about your email. They complain. They emphasise.
You can easily track replies, complaints, opt0-outs but it’s quite difficult to monitor the social media and manage received comments/tweets/posts about your emailing.
This is a big problem, especially if you have ten thousands of recipients and if you are a well-known brand.
To solve this problem, there are quite a few solutions on the market such as Brand24.
Brand24 is an online service which gives you instant access to online mentions and helps you grow customer satisfaction and sales. Your audience might be talking about your competitors, complaining about your services or praising about your features.
It’s quite important to react and engage quickly to real-time comments made about your brand. Follow-up on positive comments while handling negative comments about your brand. Brand24 gives you an intuitive user interface and collaborative environment to manage your audience online comments. It gives you the access to mentions of any chosen keyword or phrase across the Web. With this tool, you can find out what people say about your business online at the moment when they are saying this. You can monitor your company’s name, competitors, hashtags, and any subjects relevant to your business. It’s efficient, affordable and easy to use. Being always up to date with mentions also allows approaching your clients. The tool gives you the opportunity to reach out to your brand ambassadors, influencers and find leads.Also, it provides an image of your brand presence all over the Web and allows to categorise data so that you can quickly see the most important data. Brand24 makes your brand management way easier and effective.
At the end of the day, making your email marketing better than your competitors depends on how you deal with your audience and their reactions. You should be quick on replying to your audience reactions to build a loyal community and make your email marketing meaningful.