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Five New Years Resolutions for Email Marketers

Written by Anna Milward on November 10, 2014

It may seem like it’s still a long way off, but before we know it we’ll all be ringing in the New Year, glass of champagne in hand and thinking about 2015. For most of us, the end of the year signals some much needed downtime to think and plan for the year ahead, both on a personal and a professional level.

When making your New Year’s resolutions for 2015, don’t forget your email marketing. By taking a bit of time now to think and plan, you can hit the ground running once January rolls around, and make sure you get the results you want in 2015.

To help you get started, here are five New Years resolutions that we think all email marketers should have on their list.

1. Think mobile

Mobile has really come into its own in the last couple of years and this is going to increase exponentially in the future with more people turning to mobile devices to read their emails. If you haven’t already, now is the time to resolve to make your marketing emails more mobile friendly. Some things you can do include using a responsive template, keeping content short and to the point, and lengthening links so they are easy to click on with a finger.

2. Review and update your automated emails

Do you have out of date autoresponders? Have you been using the same drip email sequence since 2008? Now is a good time to dust off those automated emails and make sure they are fresh and current. Out of date emails can be off-putting for new subscribers and a fresh, updated approach can go a long way to improving your sales and subscriber rates.

3. Clean up your email list

Decluttering is often high up on peoples personal New Years resolutions list, so why not apply it to your email marketing as well? Remove any email addresses with obvious errors and consider dropping off anyone who isn’t opening or clicking on your emails. Taking recipients off your list may seem counterproductive, but if you keep sending emails to unresponsive subscribers there’s a risk they could get irritated and report you as spam instead of unsubscribing which will be far more harmful for your overall deliverability rates in the future.

4. Set goals

Setting goals is an essential part of planning for the year ahead, and having goals for your email marketing can help keep you motivated for the next 12 months. Make sure whatever goal you set is measurable, achievable and fits in with your overall business strategy.

5. Give your emails a makeover

If you haven’t looked at your email templates and design much over the last 12 months, now is a good time to re-evaluate. A new year is a great time for a fresh start, and a few tweaks to your email design could get surprising results. Think about your logo, colour scheme and layout. Could it be more eye catching and inviting? To keep your emails looking fresh, try to update at least one thing, whether it’s a change of font, adding a new colour into the palette or a complete redesign.

It’s never too early to start making New Years resolutions – planning ahead of time can help you make 2015 your best email marketing year ever! What’s your number one email marketing resolution for 2015?

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