Email marketing is the tried and tested marketing strategy for organisations and businesses in just about every niche, but while anyone with a computer and internet access can give it a try, to be a truly successful email marketer you need to be smart about it.

This is where Sendloop can help. Whether you’re just starting to market your business or you’ve been doing it for a while and want to improve your results, Sendloop has some great tools and features that can help you get the most out of your email marketing.

If you’re interested in working smarter instead of working harder, here are a few Sendloop features that will help you do just that. They are quick and easy to get the hang of – all you’ll need is a spare 10 minutes to learn how they work and they will help you become a much smarter and more effective marketer over the long term.

1. Drag and drop email builder

When it comes to your marketing, appearances definitely count. If you want to present a professional image and really wow your readers, your emails need to be professional looking and easy to navigate. This can be difficult if you’re not an HTML expert but luckily Sendloop has a great feature called drag and drop email builder that can take the hard work out of designing beautiful, functional emails that your readers will love.

All Sendloop’s templates are mobile responsive meaning they will display well on any device. This is becoming essential these days with more people using smartphones and tablets to read their emails.

2. Personalisation

Personalisation is one of the cornerstones of any smart marketing strategy and it’s been proven to increase engagement, improve open rates and click through as well as the all important benefit of helping you build stronger relationships with your readers.

When you use Sendloop the good news is that you don’t have to spend hours personalising your emails and sending them individually.

Your email content can be personalised using the recipient’s name with a few clicks and you can even add in dynamic content from outside sources to create a unique, personalised experience for each of your recipients.

 3. Reporting

Smart marketers keep an eye on what’s working and what isn’t so they can make sure their campaigns are getting the best possible results. Your email marketing metrics give you essential insights into the performance of your email marketing and help you create effective campaigns that are in line with your overall business goals.

Sendloop has a fully comprehensive set of email marketing metrics so you can monitor your open rates, click through rates, unsubscribes, bounces, spam complaints and an instant subscriber activity feed so you can keep up to date in real time. Using these metrics you can evaluate and adjust your current campaigns and improve the results of future campaigns.

These are just a handful of the ways that Sendloop can help you become a smarter marketer. Sendloop’s easy to follow guidelines and processes mean that you don’t need to have any technological knowledge to become a smart, effective email marketer within a very short space of time.

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