Email marketing may be one of the best ways of marketing a business but the only problem is, everyone else knows it too. However big your subscriber list, and however enthusiastic your recipients are about your business, chances are you still have to fight for attention among the hundreds of other emails that land in your recipients’ inboxes on any given day.
So how can you cut through the rest of the noise and get your message heard? Differentiation is the key and if you want your emails noticed you need to make them stand out from all the others.
Email marketing is no time to blend in to the background – here are a few things you can do to help make sure your emails stand out and don’t disappear amongst all the others.
When writing marketing emails, don’t be afraid to be yourself and inject your own personal voice, humour and little details into them.
There are so many generic, business emails out there that one of your best chances of standing out and building a relationship with your readers is to develop your own distinctive voice, quirks and all. Your readers will appreciate your honesty and openness.
Use a compelling subject line
Never underestimate the importance of your email subject line. Your subject line is usually the only thing that shows above the surface of a flooded inbox so it needs to be compelling, to the point and relevant.
It’s highly likely that your subject line will determine whether or not your recipient clicks on your email so it’s worth spending a bit of extra time crafting it so it really packs a punch.
Use the right “from” address
As well as the subject line, the ‘from’ email address is always displayed when you send a marketing email. It’s important to pay attention to this because readers are going to notice the names that are familiar to them and that they trust over those that aren’t.
You should always make sure that you use the most appropriate email address depending on your level of relationship with your recipients. This might be your business name, or your personal name. Whatever will get you recognised and lets your recipients associate your emails with you is the best choice and can help your emails stand out among the others.
Creating great emails that really stand out among the others takes time and hard work but it is well worth it. By creating your own distinctive voice, crafting an attention grabbing subject line and using the right email address you can improve the results of your email marketing and help grow your business.