What are you doing to grow your email list and nurture your subscribers on an ongoing basis? For many businesses, the answer is ‘nothing,’ and if you’re one of them you could be losing subscribers or missing out on opportunities to build a strong, loyal following for your business and improve your leads and sales.

There are plenty of ways you can engage your email subscribers on a regular basis and build relationships with them and they don’t have to be time consuming or expensive. One of the simplest ways to grow your email subscribers and nurture your leads is through Facebook.

Unless you’ve been living under a rock for the last decade you will have heard of Facebook. Facebook now has over 1.23 billion monthly active users which makes it the ideal platform to grow your email list, and your business, no matter who you are targeting.

3 ways you can use Facebook to grow your subscribers

There are plenty of ways you can use Facebook to increase your number of subscribers, including:

  1. Post a sign up form on your Facebook page. This lets people subscribe directly to your list from your Facebook page. Encouraging sign ups through Facebook is a great way to capture visitors to your page so you can continue to market to them through email.
  2. Create a contest on Facebook. This is proven method to entice new subscribers to sign up with you in exchange for the chance to win a giveaway. If it’s going to work, the prize needs to be something your subscribers really want and it needs to be seen as valuable so don’t be afraid to think big.
  3. Host a webinar and promote it on Facebook. Most people are familiar with the concept of providing their email address as part of their webinar registration and Facebook is the perfect platform to promote the big event.

Using Facebook ads to promote your list or giveaway is a great way to increase your visibility.

One of the great things about Facebook is that it lets you target people by a very specific criteria including age, geographical location, gender, other interests and more. This means that you can narrow down target your ideal customers for your email list, resulting in higher quality leads.

How to use Facebook to nurture your list

Are your email subscribers following you on Facebook? Even if you have social sharing buttons on your emails you may be surprised how many of your email subscribers aren’t following you on Facebook. Not having your subscribers on your Facebook page means you’re missing out on the opportunity to engage them on a deeper level.

It’s relatively easy to target your email subscribers on Facebook, get your business in front of them more often and encourage them to become followers. Using Facebook’s Custom Audience function you can upload your email list and then target the people on your list who are not currently fans of your page.

This strategy can be very effective because you know the people you are targeting have already shown interest in hearing from you so it’s more likely they will want to become fans.

Once people are following you on Facebook you can work on interacting with them and building an online community so they become more engaged with your business as a whole, which makes them more likely to become customers over time.

Facebook can be used to support your email marketing and help you get the best results from both platforms. Do you use Facebook to grow and nurture your email list? Let us know in the comments.

Learn more about tools and tactics to grow your website's traffic

Subscribe to our monthly newsletter