I love doing competition on research on all levels. The secret brings you the success is simple. You need to research your competitors in order to reach success. Successful businesses always have an eye on what their competitors are doing. But do not copy what your rivals do, instead you try to observe and learn how they do their business, what tactics they use.
Social networking sites are great places to watch your competitors closely. By doing this, you will see their wall posts, pictures, their latest links. You need to use also keyword research and it shows how they use effectively their words. Look at your own newsletters and blogs; and consider running your own promotions and thrill your customers.