In Part 1 we talked about why sending email campaigns for the holiday season are important.

Now let’s continue from where we left off

7. Promotional holiday offers and discounts

Discounts or special sales are always a very important part of holiday sales. So offer different discounts or special sales to your clients.

8. Give some good offers

You can extend shopping hours, free shipping for some items and make discount if they order like today or choose some days and make discount if they order in those days.

9. Join charitable activities or make a donation

This is a great opportunity to give your brand a personality beyond business. It is also a great way to be recognized by more people. You can inform your clients through personalized holiday emails.

10. Mails regarding the coming year

Use the holiday season to inform your clients about the changes being made since last year. Ask your clients what they are expecting in the coming year. You can also announce some changes for coming up year.

11. Holiday best wishes to your clients

You can send a greeting card on behalf of your entire team.

12. Be mobile friendly

Your email campaigns must be easy to act upon on mobile devices. If you’re sending coupons or discounts to your customers and allowing them to use it on their mobile devices will provide the communication easier.

13. Get social

You need to be social in order to share latest news; discounts or sales with your customers. There are many social sites such as Twitter, Facebook, Youtube. You can use those sites to promote your business, keep in touch with your customers and to build a strong relationship with them.