Email is a great way to contact your customers, prospects, subscribers or friends. So why do we make it so difficult for our “subscribers” to get back to us? Setting a no-reply email address will not only affect your delivery rates, it will also avoid your customers to contact you back. For most businesses, this means loosing money, loosing loyalty.

So, instead of setting a no-reply email address as “reply-to” email address on your next email campaign, consider setting it as a monitored email address. Don’t afraid of getting replies from your customers. It’s good. If you receive thousands of replies, it’s even better.