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The beginner’s guide to email marketing in six easy steps

Written by Anna Milward on September 8, 2015

Are you interested in using email marketing to grow your business? Maybe you are complete beginner or perhaps you’ve been at it for a while but feel like you’re not getting the results you want.

Whatever your level of experience, we’ve put together this quick guide to help you get to grips with what’s involved so you can make the most of email marketing for your business.

1. Sign up with a reputable provider (like Sendloop).

While you might assume that all you need to send marketing emails is Microsoft Outlook, Gmail or another platform, if you want to make sure your emails get through, you’ll need to use a reputable email marketing service and not your standard desktop email platform. Sending from your desktop email can get you blacklisted very quickly and if this happens none of your emails will get through at all.

2. Start building your list.

Without anyone to send to, your email marketing strategy isn’t going to get off the ground. There’s no quick fix to growing your email list, it takes time and hard work. Having an incentive for people to subscribe to your list helps, along with placing sign up boxes on your website, blog and social media pages. While it might be tempting, never send email to a bought or rented list. You could get penalised and your online reputation will suffer.

3. Create great looking emails

Appearances count when you’re trying to present a professional image. This means that your emails need to look great as well as being easy to read and navigate. In the past this meant learning how to code HTML or paying a web designer to create emails for you. These days there are some email service providers with drag and drop templates that let you easily create amazing looking emails even with no knowledge of HTML.

4. Create a schedule and stick to it.

Consistency is key when it comes to email marketing and this means that you need to send your emails on a regular basis. How often you send is up to you but it’s a good idea to avoid sending too frequently as your recipients may get annoyed. You might need to experiment with frequency to see what gets the best results and once you have found a schedule that works for you, make sure you stick to it.

5. Provide interesting, valuable content

Deciding what to write about is often one of the biggest challenges for email marketers. Your content will make a big difference to whether or not your emails get opened and writing too much about yourself or providing content that isn’t really useful could drive readers away. When thinking about your email content, try thinking about what would really help your readers, regardless of whether or not they are customers.

6. Track your results

Results tracking is one of the most important steps in any great email marketing strategy but it’s something that people often forget to do. Your email provider should let you easily track your open rates, unsubscribes, click through rates and more so you can see what is working and what isn’t.

Great email marketing isn’t rocket science but it does take a bit of effort and thought. These six steps should help you get started and on the right path to growing your business using email marketing.

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