What is Phishing?

It is a form of an online identity theft. Criminals use fake websites that spoof a legitimate company and send out email messages to the targeted recipients. What they are trying to do is, victimize you by getting your personal information such as passwords or account information illegally. Phishers usually use fake “From” address or spoof email titles to catch the innocent people’s information.

Email Service providers such as Gmail, Yahoo or Hotmail filter those spam messages and send them all to junk folder or delete them, however sometimes some of them can go through your inbox. That is why many people are affected by phishing each year. Almost everyday we are getting emails pretending to be from a trustworthy company and encourage you to click on a link they send to.

Email marketers have a big concern about their emails may look like a phishing email both for large ISPs and their clients. In order to fully understand how phishing effects on your campaigns and what you should do to avoid your legitimate emails being flagged for a phishing, let’s continue reading more.

What is the effect of looking like a Phisher?

Your brand can lose trust and your customer relationship may effect badly as a result of phishing. Some of the victims may stop doing online transactions from your company.

Don’t let your email marketing campaigns look like phishing emails to the major ISP’s and your clients. To ensure that your email marketing messages never look like phishing emails, here are our suggestions;

How do I avoid looking like a Phisher?

Avoid mismatching problem

You enter the clickable URL address as the hyperlinks in your email. When link tracking is turned on and the recipients click the URL address, they will be directed to a different address where the original URL address is replaced by the provider’s redirect link.

Because both of your URLs are different and mismatch, your email may be seen as phishing email from major email services. As a result your emails will go to the junk box.

If you don’t want to look like a phisher, avoid using a URL as a display text for a link in any of your HTML emails. You need to use a word or a phrase that explains the link itself. Below are examples of those links. You need to enter your links based on the second example.

There are two types of links that can appear in the email messages you send out to your recipients

1) Clickable URL addresses such as http://www.sendloop.com/resources/blog

2) Contextual hyperlinks such as

Click here to learn more about email marketing

Personalize your email

Communicate with your customers and try to get their name and last name. When you communicate them via email, you need to personalize your communication with your customers, because phishers generally don’t use recipient’s names while trying to catch information via fake emails.

Check your grammar and vocabulary

Phishing emails generally have poor grammar or misspellings. Before you send out your messages to your recipients check out the content.

Set-up an email authentication

If you want to improve your deliverability rate, you need to set-up an email authentication. It is a technique that proves you definitely send the email to your recipients. It both helps recipients and major email services identify your email marketing messages as a legitimate and not one of the phishing emails they receive.

Hopefully these suggestions will help you to reorganize your email campaigns, so that your email campaigns are not flagged for a phishing.