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Typography in HTML Emails

Written by Cem Hurturk on September 2, 2016

One of the most asked questions to our customer success team is what fonts can be used in HTML emails. When designing the email, it’s a common approach to use nice-looking, cool fonts but when it comes to HTML and email clients, it’s always safer to use one of the cross-platform fonts.

Email clients have strict policies such as blocking images from first-time senders and disabling fonts which are not email-safe. In this article, you will learn what fonts can be used for maximum email client compatibility in your HTML emails.

Basically, you need to use cross-platform in other words, email-safe fonts. For the maximum compatibility across different email clients, we strongly recommend you to use one of Sans Serif, Serif or Monospace email safe fonts. These are the most friendly fonts for email clients. When one of the following fonts are used in your HTML email content, most people will see your email correctly:

  • Sans Serif
    • Arial
    • Arial Black
    • Tahoma
    • Trebuchet MS
    • Verdana
  • Serif
    • Courier
    • Courier New
    • Georgia
    • Times
    • Times New Roman
  • Monospace
    • Courier
    • Courier New

In addition to one of these fonts, we also recommend you to include a backup/fallback font from one of these:

  • Sans Serif Backup/Fallback Fonts
    • Century Gothic
    • Geneva
    • Lucida
    • Lucida Sans
    • Lucida Grande
  • Serif Backup/Fallback Fonts
    • MS Serif
    • New York
    • Palatino
    • Palatino Linotype
  • Monospace
    • Lucida Console
    • Monaco

For an up-to-date list of email/web-safe fonts, please refer to w3schools CSS Web Safe Fonts page.

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