In my last blog post I pointed out the best day of the week to send your email campaigns and in this blog post, I will show you the best time to send your email campaigns looking at our research. Below are some experienced recommendations, but if you do your own test, you will see that changing the sending time of your email sets the open rates.
Our research shows that 6am-10am and 1:00pm-2:00pm are the best times to send. People open their emails during the day more than they open at night. Weekday mornings are always better to send your email campaign before people actually start their work. They have time to respond or react your emails.
It is also hard to give a static answer about it. I am just giving you the results by simply looking at our own research. It may not be truly right for your own business. You need to understand your own customer’s behavior and you need to know their local time as well. They may have different time zones. You need to take into consideration before sending your campaigns out to your recipients.
Segment your list and reach your recipients at a time when they are going to be more responsive. You will see that it will impact on the overall results of your email campaign.
What do you think? Does sending campaign at a certain time change response rates? Let us know in the comments.